# Partner Economics

> Partner Economics helps Microsoft and Google partners rebuild their profitability for the AI era, moving their economics away from reselling and advisory markup toward accountability for the outcomes customers cannot produce alone. We work across consulting, mergers and acquisitions, and channel economic research.

Partner Economics is a consulting firm co-founded by George Brown and Dana Willmer. We work with technology partners across the Microsoft and Google ecosystems on partner profitability, business strategy, mergers and acquisitions, and channel economic benchmarking and forecasting.

## Core pages

- [Home](https://partnereconomics.com/): Partner profitability in the AI era.
- [Consulting](https://partnereconomics.com/consulting/): Business consulting for technology partners, from services margin and recurring revenue to growth capital and shareholder value.
- [Mergers and acquisitions](https://partnereconomics.com/mergers-acquisitions/): Buy-side and sell-side M&A advisory for software and channel partners.
- [Research](https://partnereconomics.com/research/): Channel economic benchmarking and forecasts.
- [Contact](https://partnereconomics.com/contact/): Talk to the Microsoft and Google partner experts.

## Research

- [Partner Channel Economic Forecast 2026](https://partnereconomics.com/research/2026-channel-forecast/): Our flagship annual forecast on how AI is repricing software and the partner channel.
- [Partner Channel Economic Forecast 2021-2023 (archive)](https://partnereconomics.com/research/2021-2023-channel-forecast/): Our prior multi-year channel forecast, kept for reference.

## About

- [About](https://partnereconomics.com/about/): Who we are and how we work.
- [Editorial guidelines](https://partnereconomics.com/editorial-guidelines/): How we research, fact-check, source, and expert-review our work.