In the fall of 2019, Partner Economics conducted research into the financial performance of the Microsoft Partner ecosystem. The intent of the study was to assess the impact that SaaS demand and Cloud migrations have had on Partner profitability since the last detailed study in 2012. This was an independent study – no external funding was solicited or received by Partner Economics.
In total, a “deep dive” financial analysis was conducted on Partners with combined annual turnover of approximately US$500m. These Partners were almost equally split between Europe and North America. Individual Partner turnover ranged from US$1.3m to US$72.6m annually. The median annual Partner turnover was US$6.5m.